Good Morning Britain
ITV
26
The saying "sticks and stones may break my bones, but words will never hurt me" is commonly believed to be true. However, in today's world of digital media, public figures like Piers Morgan and Susanna Reid are often bombarded with negative comments and criticism, yet they seem to handle it with ease.
Collaborating with the creative team at ITV was a great experience. As studio creative director at JAM VFX I worked closely with them from the beginning to establish the style of the print and digital world. We were able to replicate the precise movement of the camera and talent, providing a foundation for the live action component. Over the course of 5 weeks, the studio team worked closely with ITV to produce an engaging and visually compelling piece.
CLIENT - ITV CREATIVE
CREATIVE DIRECTOR - MICHAEL BALDWIN
VFX CREATIVE LEAD - DAN ANDREW @ JAM VFX
VFX POST - JAM VFX
LEAD VFX ARTIST - DAN ANDREW
C4D ARTIST - ALEX POLO & LUKE BUSBY
Good Morning Britain ITV
