We were approached by ITV to create this stand alone sponsorship for Waitrose Magazine. The idea was to create an installation of some sort which would reflect the content and inspiration of both drama on ITV and quality of the content in teh Waitrose Magazine and the brand. Together with ITV creative we came up with concept of having this beautiful art installation situated within a minimal gallery space. The use of magnify glasses mounted on the installation adds to the sense of focusing in on the articles about the drama featured inthe magazine.